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Event cinema programming includes on stage access to rare concerts, live Q and A’s for premieres of new movies, cast reunions of classic movies, anime, premiere episodes of beloved series from networks and streamers, and even regional and local sports.Įvent cinema, defined as non-traditional entertainment released in theaters as special limited-engagement event programming, is the fastest growing segment in exhibition in the United States.Įvent cinema’s audience is five times larger in Europe and other international markets than in the U.S. Iconic is focused on working with its theater partners and expanding the variety and types of event cinema content presented in their auditoriums. Iconic Events has already become a significant distributor of live sports events and other unique and desirable fan favorite programs. The event cinema company was quietly launched after Lambert and Warner consulted with key members of the community, who enthusiastically endorsed the need for exhibition to have more programming choices for their theaters and have since signed up to be part of the Iconic network.
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Iconic Events was formed last year by Lambert, a longtime owner of movie theaters, along with former Cinemark CEO Tim Warner and several leading media, exhibition, and entertainment industry entrepreneurs with extensive experience in the industry. The announcement was made by Iconic Events Executive Chairman Michael Lambert. ICONIC EVENTS SIGNS UP THEATER CIRCUITS REPRESENTING OVER ONE THOUSAND LOCATIONS AS INDUSTRY VETERAN STEVE BUNNELL JOINS TO BE CHIEF EXECUTIVE OFFICER COMPANY POSITIONED TO CAPITALIZE ON GROWING DEMAND IN THE EXPANDING EVENT CINEMA SECTOR FOR LIVE AND Special Event ProgrammingĪpril 28, 2021, Los Angeles, CA – The fast-growing event cinema company Iconic Events announced today that the company has enlisted theatrical circuits representing over 1,000 locations to the expanding network of theaters playing its programming, and that Steve Bunnell, the respected theatrical distribution and exhibition veteran, is coming on board to lead Iconic's growth efforts as chief executive officer. We’ll see how this plays out over the next few years, but it would be nice to have a reason to go to a theater even if you’ve seen all of the big movies currently playing. If we start seeing more operas, sporting events, UFC fights, Broadway shows or lectures taking up space in auditoriums, well, once again, a large popcorn purchased during Downton Abbey: The Movie costs the same as one purchased for Rob Zombie’s 3 From Hell. It’s no secret that theatrical moviegoing is a peak-hours business, as you can usually stroll into the opening Friday morning or first Tuesday night of any mega-blockbuster and buy a ticket.